Chokhi Dhani is a concept capturing the vibrant spirit of Rajasthan and ensuring a flawless Rajasthani feel. The real Rajasthan, the towns, the paintings, Bani Thani art, the wall designs, Dipak walls, the fresh air, the evening performances, the energy, the "manuhar" (a fragile solicitation to eat till your heart's longing), the traditions, the costumes and finally  the experience. The main aim is to preserve and empower the village art and culture, to get today's era nearer to the roots and the globetrekkers to see Indian village life.