This was a redesign I did for Brain Freeze. They are an ice cream shop located in downtown Elmhurst, IL. Their style is very fun and they host monthly activities for children along with serving creative ice cream flavors. They have bright monsters painted all over their walls so I thought I would use this unique feature for their branding.
This is their current 'logo' and one of their mural walls.
This is the final concept and sketch I came up with.
These are the final two versions.
