Expereince took the user from their living room to a NASCAR race, down to the track and into the vehicle.
Entire interior scene was created in CGI. This includes the visuals scene outside the vehicle.
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NASCAR Xfinity - How Close is Too Close VR
NASCAR Xfinity - How Close is Too Close VR
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NASCAR Xfinity - How Close is Too Close VR
VR activation for NASCAR Xfinity series. Full case study - http://groovejones.com/2016/01/nascar-xfinity-vr-campaign/
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