Idea behind this direct mailers are to raise awareness to all the by-standers of cyber-bullying.
The use of the keyboard signify the 'cyber' part. 4 particular letters that are made popped out which are namely 'S U C K'. It's to signify the 'scolding' part. While the keys are being pressed, a needle beneath each letters will poke through the paper inside the mailer where the message will be.
The use of the keyboard signify the 'cyber' part. 4 particular letters that are made popped out which are namely 'S U C K'. It's to signify the 'scolding' part. While the keys are being pressed, a needle beneath each letters will poke through the paper inside the mailer where the message will be.
