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Dr. Bronner's Magic Soap Re-Packaging
Dr. Bronner's Magic Soap
Packaging Re-Design
I re-packaged Dr. Bronner's Magic Soap as an experiment with modes of appeal. Switching from pathos to ethos can make a huge difference in the way a product is perceived.

I stripped down the well-known, but text-heavy packaging and replaced it with simple illustrations of the plants used in the soapmaking process.
Dr. Bronner's Magic Soap Re-Packaging
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172
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Published:

Dr. Bronner's Magic Soap Re-Packaging

Packaging re-design for KCAI's Visual Language class.
0
172
0
Published: