Born of a time when sideburns, bell-bottoms and disco were the style cues, Snippit was due for an update. While its functionality has
endured, we wanted to re-brand and advertise its benefits, while still maintaining its simplicity. We simply took the action (a slice) and
used it for inspiration in the logo and the pack design. We extended the thinking in our poster designs (promoting its new look in various
food and hardware stores). We felt the perfect place to advertise the Snippit is immediately beside the items you’re going to need to open.