Warhawk Energy Drink Packaging
Warhawk Energy Drink Packaging
Don't Mess With the Hawk!
Warhawk is an energy drink that is meant to be marketed to a youthful consumer ages 13-30, My aim in this design was to communicate to the targeted audience a desire for this fictional energy drink, while still creating a very tasteful design. The solution to this problem to use bright colors complimented by a two toned dark gray background. This is all highlighted by a sharp clean logo. I definitely followed a very masculine direction with the design. The squareness of the packaging and thick slab serif typeface (Museo Slab) in the logo exemplify this point. Overall, it is a design that will stand out on the shelf and draw the consumer to the point of sale. The photos below demonstrate a mock up of my design for hit fictional product. There is an impressive box that could contain either four separate flavors of the energy drink or four cans of a single flavor. 

 The Logo here is meant to be straight forward but communicate well. The "W" becomes a "Warhark" and the type is set in a thick masculine slab serif (Museo Slab).  
Warhawk Energy Drink Packaging
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Warhawk Energy Drink Packaging

design of a logo and packaging for Warhawk Energy Drink
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