Identity designs and range of promotional materials created for Topshop's new store opening in Los Angeles. Promotional materials include: online GIF’s to be used on social media (online invitation/advertising), risograph printed posters and fold-out event cards, mini in-store lookbooks and sublimation-printed bags.

 

Aimed at the young, fun and fashion-conscious, the designs relate to the idea of ‘LA’ – acronym of Los Angeles, but also incorporate the idea of fun in the form of ‘LA LA’ (laughing, LaLa Land).