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    The web branding without DNS.
"The Domain Name System (DNS) is a hierarchical distributed naming system for computers, services, or any resource connected to the Internet or a private network. It associates various information with domain names assigned to each of the participating entities.A Domain Name Service translates queries for domain names (which are meaningful to humans) into IP addresses for the purpose of locating computer services and devices worldwide." (Wikipedia)

What would be the World Wide Web without DNS ?
Fortunately, the branding and marketing are still there to remember you who they are.