The sex chat
The Swedish Association for Sexuality Education (RFSU) is an NGO that support young people in sexual matters. They provide a live chat that connects you with a professional sex educator. The problem is that young men don’t know that the chat exists.
In fact, they don’t get much support in sexual matters at all. Girls turn to youth clinics with their questions but boys don't. Our idea was to move the RFSU chat to a place that teenage boys visit often — Pornhub. That way, RFSU can give a balanced view of sex and masculinity, where it's needed the most.