Logo Concept:
To create an extreme sports feel i used a distressed type face. I used the arrow to represent the dive and the splash when the diver enters the water.
Ticket Concept:
The tickets were designed to be extra long and narrow like that of the poster with falling type leading your eye to the information below i made the bottom of the tickets pointed to mimic the arrow in the logo and website.
Webpage Concept:
The goal of the website was to get people excited about the events and to get them to come. The site continues the campaign's theme of showing the extreme heights from which the competitors dive. Each page details one of the nine events with a different diver for each event. The site maintains same feel by using the arrow to create the feeling of height.
Poster Concept:
I created the poster to show the extreme nature of the event by making it to scale. At 90ft, this poster is meant to make people stop in awe at the hight at which the diver is leaping of the cliff. The type follows the diver down, drawing the eye from him to the water with event information below.
Print Details: 20ft x 90ft
