Our Idea: Bring Knog's values to life by challenging people to look beyond the surface of what is displayed to them using the with one thing everyone always has in their hand; their phone. 
The Brand: Knog designs and manufactures lighting products from LED bike lights to lights for smartphones. They refuse to conform to anyone or anything and strive to revolutionize the way we think about lights and locks. They want to enable people around the world to discover their own sense of freedom. We created an interactive experience that displayed Knog's values using light and typography.        

Award:  Gold/Experiential — Scaddy Awards 2016
The Process
Art Direction: Faten Almukhtar and Neha Guria
Co-Art Direction: Alex Gunderson
Copywriter: Ryan Lewis
Videographer: Ivan Fernandaz
Photographer: Yugendu Vyas
School: Savannah College of Art & Design

Beyond the surface