Wanderlust Apparel is a more convenient and stylish alternative to wearing pads for protection. Although prone to injury, skateboarders refuse to wear pads and a helmet because it is too much of a hassle. My product resolves this problem by offering already daily articles of clothing with built in safety features like discreet padding, reflective designs, and helpful pockets.
The brand's target audience is the category of female skateboarders. It is lovely and tropical while also edgy and spiritual. Wanderlust Apparel is feminine but stays consistent with California skateboard culture by being sunny and surf influenced. The moon symbolism has been selected as it is the sun's counterpart, the summoner of waves, and keeps the night lit when I have insomnia.
