BRIEF:
Create takeovers of certain channels with a FRESH summer look and feel.
Drive traffic to the superfoods campaign landing page featuring products and recipes.
Drive traffic to the online Checkers catalogue of summer fruit and veg deals nationwide.
Drive traffic to the lead-generation competition page for entries.
SUPERFOODS MAILER
Sent to the Checkers DB, linking to various content hubs (superfoods landing page, fruit & veg catalogue, competition etc.).
THE SUPERFOODS CAMPAIGN LANDING PAGE
Featuring recipes that highlighted actual superfoods from the Checkers fruit & veg range.
Ending on a link to the lead-gen competition i.e. growing the Checkers mailer database.
FACEBOOK & TWITTER
LEAD-GENERATION COMPETITION POSTS
SUPERFOODS AWARENESS – POMEGRANATE + KALE
CREDITS
Agency: 99c / Ninety9cents
Client: Checkers
Product: Fruit and Veg
Digital Group Head: Alain van Heerden
Art Director: Emil Böhme
Copywriter: Joanne Brent
Thanks
Now go make a kale smoothie ^____^
