Background.
IBM SmartCloud is a line of enterprise-class cloudcomputing technologies
and services for building and using private, public and hybrid clouds.
SmartCloud offerings can be purchased as self-service or managed services.
IBM wanted to promote their Smart Cloud system to business, I.T, and
Financial leaders to showcase how the product would benifit their business.
Idea.
Our idea was to create a book that was both practical for business leaders
to keep and use, as well as promote the use of IBM's Smart Cloud.
A direct approach that caused the product to be 'top-of-mind' due to its
're-usability'. This was in the form of a gold USB stick as a sample of storage
and the line 'Every cloud has a silver lining' 'but ours is made of solid gold'.
Not just silver lining. But a bigger and better product to store all your gold.
Art Director: Nathan Chambers
Copy Writer: Graham Wirimu
