TO : NOODLE 此吾安 | 2 |

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TO: NOODLE —— A NOODLE BRAND FROM CHENGDU LOOKING FOR THE MISSING TASTE

Why can't we experience tastes the same way as in our childhood anymore? Is it because our taste buds become numbed, or simply that we are away from home? Understanding these wonders, SANYI Lab sees that a bowl of noodles is not only about the faith in pursuit of delicious food, but more about the affiliation and sense of belonging to our hometown —— it is the sentiment of ' where my heart settles where my home sets ' .

TO:NOODLE, representing to hold fast to original flavours, and also indicating through the three Chinese characters of ' HERE ' , ' PEOPLE ' and ' FOOD ' . We created a visual system to express Sichuan local charisma based on these three dimensions, by developing a series of elements and organic combinations with Chinese characters.

Our colour system gives a feeling of settled and introverted, with an elegant stone blue as the main tone, orange maroon to demonstrate a passion in atmosphere and ginger to highlight seductive food. Then varied complementary forms of uniqueness were derived.

'THE UNFORGETTABLE TASTE OF THE BEGINNING'

It is in the spirit of ' GO BEYOND THE VALUE OF FOOD ITSELF ' , we persist to look for ' the missing taste ' .