REBRANDING CONCEPT. The concept for this fictional rebrand is to give Lush a new identity whilst still linking it to their values and beliefs.
The Lush brand prides itself on its products. Lush uses many bright colours with their products are used in-store to catch the attention of the consumer, which is a unique selling point for the company. The logo itself doesn’t have to be over-the-top. Using a simple sans-serif font such as Helvetica, the logo is instantly recognisable.
The rebrand is about creating an idea that will sit with the current Lush identity. As mentioned previously, those bright colours bring out the vibrancy of the stores. Therefore the products do not need to feature many colours.
