Gourmista introduces themselves as a Michelin-star quality food-delivery service.
They are 4 young entrepreneurs with business and culinary backgrounds.
Their business idea was to have a rotating cast of chefs and menus to introduce
diversity and quality to their customers.
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Brand Values:
Unique and Diverse because of the variety of chefs and menus.
Excellent is linked to their positioning.
Enticing for drawing in our audience, keeping us premium but approachable.
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Spirit:
Showing you the finer side of life, always.
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Manifesto:
Do you have the tendency to prefer the finer options in life? So do we.
Only the freshest, most delicate, splendid and flavorful foods reach our palates.
We are meticulous, selective and incessantly hungry for exciting recipes.
Trust us to search amongst the most exotic of the world’s produce to bring back to you, each week,
a newly discovered, delectable culinary experience.
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We translated this into this visual identity and gathered everything into a Brand Book.
[This project was developed as a student for MVDM (Maste in Visual and Digital Media) at IE (Instituto de la Empresa). Madrid, Spain.]
Gourmista needed to print 20 menus every week and a flyer with their main information to present themselves to potential clients.
If we did a great design for the menu, we had to translate this into a template for them to change every week and it would be very expensive to print.
Finally we came up with the idea of merging both communication pieces into one. We wanted to turn them into something that added value for their customers. So, the folding piece I show you here will have a different menu inside that they can change and print on regular paper and printers each week.
