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In celebration of their 60th anniversary, the iconic fashion brand Fred Perry reached out to influencers from the design, music and sports indust… Read More
In celebration of their 60th anniversary, the iconic fashion brand Fred Perry reached out to influencers from the design, music and sports industries to customize a reproduction of the original 1952 shirt. Sixty shirts in total became part of a traveling tour starting in London. Amongst the many contributors asked to design a shirt were Raf Simons, Damon Albarn, Inez & Vinoodh, The Specials to name a few – Mother Design was honored to be asked to contribute a design. We attacked the shirt with a thoughtful arsenal: buckets of paint, a canister of tennis balls and a tennis racket. Sixty swings to commemorate the brand’s 60th anniversary. – Agency: Mother New York Art Director: Christian Cervantes Designer: Chris Rogers Director of Photography: Jason Leiva Music Composition: Eddie Alonso Producer: Peter Lauricella Read Less
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