Personal Project: The concept was to take a idiom and apply it to advertisement. The Idiom I choose was "Where there's smoke there's fire." the product I choose was nike.
The first version, I liked it but definitely felt something was missing, so I reached out to amazing creatives and asked their honest opinion of my work. I took all of their feedback into consideration and produced a second draft.
The second version, after taking some advice from my peers.
Feedback is always appreciated.
