Where is Mr. Lozier?
Winner of the Applied Arts 2012 Student Online Promo Award
Crisis! Manhattan in Jeopardy! How can we save the island of Manhattan from sinking? From this comedic tale of suspense and drastic solutions come a mini webisode series of a urban legend of the prank of 1824. "Where is Mr. Lozier?" creates new possibilities for the History Channel to connect to an ever increasing mobile audience. This project would pique user interest with fantastic urban tales for better means of digital communication.
“Where is Mr. Lozier” mainly adopts typographic solutions along with simple vector imagery in vertical format. De-saturated complimentary purples and yellows are used to bring out a sense of nostalgia yet remain contemporary. User can gain a rounded experience through the tightly knit relationship between visual and humourous narrative.