We all have the idea that knitting is done by older females.
Our proposal aims to go beyond the expected target, captivate the younger audience and implement the idea that making tricot is fashionable because they love to be unique. We also wanted to highlight other benefits such as a more humane hobby that allows socializing, promotes self-confidence, it is an anti-stress and leads people to practice good deeds (tendency to give knitted pieces).
The communication motto focuses on “Uma viagem diferente” - " A different journey ".
People who normally knit do it on the road and public transport.
It can be a journey through time and learning that can be done with friends.
