Main key visual.
 
 
 
Drink recipe booklet attached in a shelf strip.
 
 
 
 
Stopper.
 
 
 
 
Key visual Réveillon.
 
 
 
 
Réveillon key visual applied in a shelf strip and a wobbler with a drink recipe.
 
 
 
 
 Stopper showing that the same pop material could be used in cross promotional strategy.
 
 
 
 
Neck hanger with drink recipe.
 
 
 
 
Carnaval key visual.
 
 
 
 
Adaptable displays that allows the easy swap between the different key visuals, and the different drink recipes during the year.
 
 
 
 
São João key visual.
 
 
 
 
Gondola end display.
 
 
 
 
Exemple of special display where is possible to swap the header regarding the current consumption moment of the year.
 
 
 
 
Example of special display where is possible to swap the drink recipe side banner regarding the retail strategy.
 
 
 
 
Buy and win promotion where buying 2 Diageo’s bottles it would win a promotional bottle bag.
 
 
 
 
Smirnoff delivering box for purchases made by supermarket’s website or app which can be transformed in a cardboard table.
 
 
 
 
Diageo beverages retail campaign
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Diageo beverages retail campaign

Client: Diageo Agency: Integer\Outpromo TBWA Year: 2015 The market of alcoholic beverages in Brazil is massively dominated by beers, while the d Read More
190
3914
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