A full brading project for a NGO from Santa Maria, Brazil, dedicated to educating and ensure the safety and wellbeing of children in situations of calamity, by doing many social projects helped by volunteers. All the elements are designed to be attractive by the children, and also clearly pass the information for the adults and other responsible about how professional and dedicated the NGO intend to make their work.
The branding itself in made by 5 mains colors, organic illustrate shapes, and the paper effect, so it looks like something palpable and just used by children.
From 2009 to 2010.
Project realized in team at Projetar, Empresa Júnior de Desenho Industrial.
All the illustrations were made by Mateus Lopes Costa, one of the teams member.