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    INCENTEX has been an aviation procurement company for over a decade. While in the process of servicing and expanding their client base, they real… Read More
    INCENTEX has been an aviation procurement company for over a decade. While in the process of servicing and expanding their client base, they realized that the industry's paper-based procurement protocol was grossly outdated, severely inefficient, and lacked accountability. So, they set out to reinvent it. Their cloud-based software promised to do nothing less than to completely revolutionize the aviation procurement industry, and what's best, it was free. The client wanted to create a social circle with its clients and their employees, a sense of social media interaction between supplier and consumer. All communications would convey a feeling of social camaraderie with aviation as the common thread uniting every member of the "club". The first initiative was to create a series of e-coms announcing the new revolutionary software. Only two minor details: we couldn't fully disclose just WHAT the technology was or exactly WHEN it would be available. Another words, create a buzz without facts and get everyone socially comfortable with this new unconventional means of communication. In other words, have fun! So that's exactly what we set out to do. We knew a visual wouldn't get us very far, so in the true spirit of social media banter, we offered up comparisons between our client's anonymous product and some of 2014's most celebrated hot topics. Looking back, Kim and Kanye didn't need the additional PR. Read Less
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INCENTEX 

Incentex's cloud-based software promised to do nothing less than to completely revolutionize the aviation procurement industry, and what's best, it was free. The client wanted to create a social circle with its clients and their employees, a sense of social media interaction between supplier and consumer. 

The first initiative was to create a series of e-coms announcing the new revolutionary software. Only two minor details: we couldn't fully disclose just WHAT the technology was or exactly WHEN it would be available. Another words, create a buzz without facts and get everyone socially comfortable with this new unconventional means of communication. In other words, have fun! So that's exactly what we set out to do. 

We knew a visual wouldn't get us very far, so in the true spirit of social media banter, we offered up comparisons between our client's anonymous product and some of 2014's most celebrated hot topics. Looking back, Kim and Kanye didn't need the additional PR, our sincerest apologies for that...
INCENTEX - This e-campaign had a little fun with some of 2014's hot topics. The buzz building around the production of a new Star Wars installment and its far-off release date seemed like a natural association given the client's revolutionary technology in aviation procurement and its "far far away" release date.
INCENTEX - Perhaps one of the biggest stories of 2014 focused on the wedding of pop culture's two most infamous characters, Kim Kardashian and Kanye West. That's all we'll say about that.
INCENTEX - Reality shows are always aflutter with internet buzz, American Idol usually leading the charge when in-season. The juxtaposition of the number of people responsible for either outcome may force a giggle, but in reality, it is quite a staggering comparison. The "few hundred" refers to the client's customer base whose feedback was crtical in their product's development.