Estación Sol Galaxy Note
THE BRIEF
To developa special action for to launch the new Samsung Galaxy Note with a clearobjective: achieve impact on media.
THE IDEA
Firstof all we created the concept “Everything is possible”, and after that, weneeded to do something considered impossible until now, that could reacheveryone.
Tofulfil all those needs, we had to look for a very special place where more than55.000 people could see it everyday and more than 2 million every month.
Thisplace would be located in the most emblematic place in Spain: “ La puerta deSol”. It is the central square and a traditional meeting point for celebrationsand social concentrations in the capital of the country: Madrid.
The SOL subway station is the mostcrowded station of the city and that was perfect place for the event.
Theproposal
So for the firs time in Europe we weregoing to rename the subway station to “ Sol Galaxy Note Station”.
But this was not enough since we neededto create experiences around the product. We launched “The Galaxy Note Studio”where several cartoonists were drawing the passengers faces in a funny way.
To developa special action for to launch the new Samsung Galaxy Note with a clearobjective: achieve impact on media.
THE IDEA
Firstof all we created the concept “Everything is possible”, and after that, weneeded to do something considered impossible until now, that could reacheveryone.
Tofulfil all those needs, we had to look for a very special place where more than55.000 people could see it everyday and more than 2 million every month.
Thisplace would be located in the most emblematic place in Spain: “ La puerta deSol”. It is the central square and a traditional meeting point for celebrationsand social concentrations in the capital of the country: Madrid.
The SOL subway station is the mostcrowded station of the city and that was perfect place for the event.
Theproposal
So for the firs time in Europe we weregoing to rename the subway station to “ Sol Galaxy Note Station”.
But this was not enough since we neededto create experiences around the product. We launched “The Galaxy Note Studio”where several cartoonists were drawing the passengers faces in a funny way.
