Natcoll: Street Pole Banner

•

Street Pole Banner
Kevin McFace

Brief
     Communicate the essence of a given location by creating a graphic, icon or symbol to best represent it
          Depending on the location, your client may be the City Council for your area or Westfield Shopping Mall                for example
     What will be produced:
          Street pole banner
     Purpose
          To promote the location as cafe/hangout location
     Target Audiance
          Mature university students/young business people
          18-30
          Low income
          Aucklanders (know the area and its history)
          Busy lifestyle - likes to sit down and relax when they have free time
          Coffee Drinkers?
          A fan of the classical/historical style.
     Message
          Fun
          Friendly
          Cosy
          Soul
          Traditional
     Specifications
          255mm x 820mm