Tapole品牌形象系统整合设计
 
“Tapole”是由两位魅族前员工创立的一家专注于互联网电商平台的时尚眼镜品牌,以打造适合东方人脸型的眼镜产品为目标。
 
受快时尚产业推动,眼镜已从单一的功能性产品过渡为时尚配饰消费品,因此,现时眼镜产品的设计,除了满足基本的功能之外,更加注重眼镜与脸型、肤色、妆容、发型、服饰甚至出席场合的搭配。而“Tapole”更是注重“眼镜与人的完美搭配”。谋求在“产品功能、人体工学与时尚潮流”之间获得一种完美的平衡。基于此,我们从《维特鲁威人》获得灵感,将其经典比例及结构融入“Tapole”的品牌形象及包装,以诠释品牌所坚持的核心理念。在包装设计方面,为让消费者获得更好的开盒体验,我们特别将眼镜展开呈现,颠覆传统眼镜包装折叠、随意的包装形式,让开盒体验变得更具仪式感。
Tapole Brand Integration Design
 
Tapole is an online fast fashion brand which focuses on producing glasses,  funded by two former Meizu staff and aimed to provide glasses especially suitable for Asian people.

Driven by the trend of fashion industry, glasses can not only help people to enhance the vision acuity but also change one’s fashion style according to various designs and materials. As a result, apart from the optical function, glasses producers are now paying much more attention to the match of face features, skin tones, make up, hair style, clothes and different occasions when people need to wear glasses. Tapole aims at the perfect match between glasses and customers and seek for the balance among product function, human engineering and fashion trends. Base on the core brand value, To Design team inspired by the famous Homo Vitruvianus, utilized the classic scale to combine the Tapole Logo and packaging to intensively express the brand concept. Further more, with the purpose to let customer feel the elegance of the glasses and pleasure after buying a new glasses, product packaging broke the traditional rules, people will see the glasses standing in the box with a perfect angle when opening the box.
 
 
 

 
Tapole
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Tapole

Tapole是一个全新的互联网眼镜品牌,创建于2014年。To Design为其设计了品牌形象、产品包装、宣传推广物料及空间形象。 Tapole is a brand new online fashion glassess brand and was funded in 2014. To Read More
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