Nike - Track and Field
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    About

    Identity/look and feel for Nike Track and Field, 2016.
    Published:
Nike - Track and Field
 
New work for Nike – We were commissioned to work with the Nike brand team on the new look and feel for Track and Field, 2016. This comprehensive graphic system includes — Typography, typographic messaging, graphic marks, and patterns, including bespoke numerals. Culminating in a fresh and bold visual centre for use in all Track and Field branded applications, from press advertising, billboards, wild posting, OOH, apparel and event branding.
 

Client — Nike
Athlete photography — Carlos Serrao
Art Direction — Rebecca Parker (Nike brand team)