Every year at the Moscone Center in San Francisco, car dealerships from all over the world display their best and upcoming cars for the next year. The brand of the organization is created to give a more upscale, glamourous feel, without relying heavily on the literal image of a car. To promote the event, the website was revamped. A direct mailer and poster will be additional pieces for the promotion of the San Francisco International Auto Show.

A website was recreated to go with the rebranding.