David Haye

David Haye announced his comeback and required branding for himself and ‘Haye Day’ a social media countdown to his fights.

I created a brand identity based on the trajectory of David’s ‘haymaking’ punch. Using the line ‘Punching Above Your Weight’ to drive the brand. The rebrand’ helped draw three million viewers on Dave. With a crowd of around 16,000 at The O2 arena.
David Haye
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