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    Nationwide D&AD 2016 submission.
My response to this brief focuses upon reinventing Nationwide’s image in a way that will attract a younger audience of 16-25 year olds.  To achieve this I have illustrated a concertina book, which highlights the rewards of being financially stable and the exciting activities this could entail for the younger generation, whilst keeping it related to Nationwide and banking.  For the Main Deliverables I have submitted images which are taken from a longer continuous strip, which I have illustrated using these ideas.