Wildcraft's leap into the Spring/Summer market with their 2015 collection marked a significant turning point for the brand. This inaugural seasonal offering focused on showcasing the thoughtfully-integrated functional aspects that distinguished each garment. The core challenge revolved around effectively communicating these product-specific features and benefits to their target audience.

The resulting marketing materials, crafted as a catalogue/look-book, transcended a mere product listing. It established a benchmark for future catalogues by effectively conveying the range and its functionalities. Notably, the minimalist design aesthetic resonated perfectly with Wildcraft's existing brand identity, further reinforcing its established reputation for international quality and design.