Fuzeon
Campaign targeting physicians that focused on the value proposition of adding a new, injectable therapy to HIV regimens.
Campaign targeting physicians that focused on the value proposition of adding a new, injectable therapy to HIV regimens.
While one component of the campaign continued to focus on helping patients understand the importance of keeping the viral load controlled, the other ads introduced the value of adding a different kind of therapy to the treatment cocktail - something that would extend the fight for them and for their partners and family members.
