Bill Corley's profile

Union Carbide Ag + Consumer Brands

Bill Corley
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Union Carbide Ag/Consumer Pesticide Brands
Agency: Ogilvy & Mather/Atlanta
This was a great opportunity to re-invent some classic brands, including the familiar SEVIN brand. And do some nice ads along the way. We built this work from scratch - from packaging and logo design to print and TV ads.
     Just to make this even more challenging, our marketing team had identified multiple sales channels - consumer, agricultural, turf care and horticulture. So the brand hierarchy we created had to provide differentiation as well as continuity.
bill corley Creative Director copy ogilvy union carbide
bill corley Creative Director copy ogilvy union carbide
bill corley Creative Director copy ogilvy union carbide
bill corley Creative Director copy ogilvy union carbide
bill corley Creative Director copy ogilvy union carbide
bill corley Creative Director copy ogilvy union carbide
Union Carbide SEVIN brand. "Creature Feature"  :30 TV

This spot won more than a few awards, including Best :30 TV Atlanta Ad Club. To shoot it we brought in an entomologist from the University of Gerogia as well as a nature cinematographer who had worked with National Geographic.
bill corley Creative Director copy ogilvy union carbide
bill corley Creative Director copy ogilvy union carbide
bill corley Creative Director copy ogilvy union carbide
bill corley Creative Director copy ogilvy union carbide
Union Carbide Ag + Consumer Brands
Published:
Bill Corley's profile

Owner

Bill Corley's profile
Fayetteville, AR, USA

Union Carbide Ag + Consumer Brands

Rebranding, multiple ad campaigns to consumer, ag, turf care, and horticulture markets. New logos/packaging.

Published:

Creative Fields

Attribution, Non-commercial, No DerivativesAttribution, Non-commercial, No DerivativesAttribution, Non-commercial, No Derivatives