Union Carbide Ag + Consumer Brands
Union Carbide Ag/Consumer Pesticide Brands
Agency: Ogilvy & Mather/Atlanta
This was a great opportunity to re-invent some classic brands, including the familiar SEVIN brand. And do some nice ads along the way. We built this work from scratch - from packaging and logo design to print and TV ads.
     Just to make this even more challenging, our marketing team had identified multiple sales channels - consumer, agricultural, turf care and horticulture. So the brand hierarchy we created had to provide differentiation as well as continuity.
Union Carbide SEVIN brand. "Creature Feature"  :30 TV

This spot won more than a few awards, including Best :30 TV Atlanta Ad Club. To shoot it we brought in an entomologist from the University of Gerogia as well as a nature cinematographer who had worked with National Geographic.
Union Carbide Ag + Consumer Brands
1
183
0
Published:

Union Carbide Ag + Consumer Brands

Rebranding, multiple ad campaigns to consumer, ag, turf care, and horticulture markets. New logos/packaging.
1
183
0
Published:
Copyright Info

Attribution, Non-commercial, No Derivatives

Read More