After the presentation video, the user were invited to browse through the introduction area, from now on showing: 3 alert icons representing wastes on the building and 3 bars representing its monthly cost with water, electrical energy and natural gas. The example above shows an user interacting with the boiler room. By visual analogy is shown how much popular cars (250) he could buy with the money spent with 120 months heating water using boilers. Sequentially, has a call to action for a video showing
the ThermoMix's solution.