In 2014 I did an avertisement for Redbull in order of a school Project. The task was to create a catchy (non official) ad for the company.
My idea was to let one rat fly away, because of the german slogan: "Redbull verleiht Flüüüüügel.", (which means basically Redbull will give you wings). So the other rats, wo didn't drink the energy drink would just stay on the dark ground, while the other rat now can fly into the sunset to the brighter side of life.
I like to call this: "Ratbull"
Everything is drawn digitally on a cintiq13HD using Photoshop