The project for Sefa is the direct expression of how Design, New Technologies and Nature may merge to create something unique.
To understand the design you must understand the client's values and its way of conceiving and creating products.
SEFA is an architect who is responsible for Product Design; its sensitivity to natural forms inspired forms of the logo, voluptuous and elegant. Its focus on new technologies and design has made sure that the colors and the graphics context were current and appealing, almost experimental.
The catalog and some promotional materials were exposed during the Salone del Mobile held in Milan to illustrate the new product of the Desert Light collection.
The product, printed by 3D printer makes each piece unique through the next sequence craftsmanship of each piece and the possibility of using non-toxic color customization.
Another important element of this brand is the use of bio-compatible materials, non-polluting, therefore, besides buying a product design will also purchase an item from renewable sources.
This project has allowed me to experiment with new techniques and to grow much in the context of Branding, to you the judgment of the experimental result.