Client: Pilipinas Shell
Challenge:
To showcase Shell Helix Ultra's latest innovation, now with Pureplus Technology as it has
crystal clear base oil virtually with no impurities, through a Point of Sale Material that will be placed
in different Shell Gas Station in the country.
Result:
Came up with the idea of using Transparent Acrylic Sheets as the main material to visually represent the crystal clear quality of the oil as well as utilizing Vinyl stickers to add more details. I noticed that in every B2B/B2C event, Shell always has little display of their actual oil/product. Thought I'd also incorporate that real liquid samples on emboss circular container for consumer to actually see its difference from other kinds of motor oil.
