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Branding of a Spa Resort

Branding of Vaijayanti
A Spa Resort in Konkan, India, by blossoms

Vaijayanti = It means "triumphant victory". It is a necklace of LordVishnu (a Hindu deity) displaying five precious gemstones: Emrald, Pearl, Ruby,Sapphire and Diamond. These gems correspond with the five classic and basicelements viz., Earth, Water, Fire, Air and Ether

Vaijayanti : State-of-the-art 5 star resort-spa inthe heart of Konkan. Thespread of thespa-resort would be on 16 acres in Phase I with 45 villas, 18 Sparooms and 4couple Spa rooms. It's not a day spa resort but a destination sparesort.

Vaijayanti Logo Philosophy

The Vaijayanti spa and resort offers a retreat to supreme pleasure. The imageryused depicts multiple aspects of the brand, and unveils the many layers ofservice the brand offers. The five large petals depict a lotus flower in fullbloom symbolizing beauty, purity of mind and body, and spirituality which arethe cornerstone of the whole spa experience offered at Vaijayanti. The threelarger petals are suggestive of a person in a meditative yoga pose, thepadmasana, evoking a feeling of complete peace and relaxation. The smaller twopetals and the 'v' in between are indicative of a feeling of total liberation -of embracing the five elements with arms wide open.
The five petals denote the five elements. They also denote the five preciousgems - emerald, pearl, ruby, sapphire and diamond - which are part ofVaijayanti, Lord Vishnu's necklace that reveals the gateway to heaven.
The red lettering portrays the sheer energy and passion that goes into creatingthis spa resort to make it a peaceful and relaxing haven for anyone who comesthrough its doors.

Logo Inspiration - Five Elements
(Corresponding to the five precious gemstones in the necklace of Lord Vishnu)
Logo Inspiration - Shapes & symbols
(The meditative pose, the folded hands, happy being suggested by arms thrown in the air, freedom depicted with man punching the air and through free flying birds)
The Final Logo of Vaijayanti
(This also resembles 'Lotus', a flower associated with 'Lord Vishnu')
Logo Colour Variants of Vaijayanti
(Colour, Black, Reverse and a favicon)
More Logo Colour Options
Inspiration - Spa Ambience
More Logo Colour Options
Inspiration - Spa Ambience
Stationery Designs
Employee Badge
Membership Coupon
(Limited period Gift Coupons for relatives and friends of a registered member)
Chopper Graphics/Decal
Bags Design
Bath Robe and Accessories
Interior of a Saloon in the resort
Website Design
Branding of a Spa Resort
Published:

Branding of a Spa Resort

A branding exercise for a Spa Resort in India. The strategy was to showcase logo designing and its usage in available mediums.

Published: