Branding of Vaijayanti
A Spa Resort in Konkan, India, by blossoms
A Spa Resort in Konkan, India, by blossoms
Vaijayanti = It means "triumphant victory". It is a necklace of LordVishnu (a Hindu deity) displaying five precious gemstones: Emrald, Pearl, Ruby,Sapphire and Diamond. These gems correspond with the five classic and basicelements viz., Earth, Water, Fire, Air and Ether
Vaijayanti : State-of-the-art 5 star resort-spa inthe heart of Konkan. Thespread of thespa-resort would be on 16 acres in Phase I with 45 villas, 18 Sparooms and 4couple Spa rooms. It's not a day spa resort but a destination sparesort.
Vaijayanti Logo Philosophy
The Vaijayanti spa and resort offers a retreat to supreme pleasure. The imageryused depicts multiple aspects of the brand, and unveils the many layers ofservice the brand offers. The five large petals depict a lotus flower in fullbloom symbolizing beauty, purity of mind and body, and spirituality which arethe cornerstone of the whole spa experience offered at Vaijayanti. The threelarger petals are suggestive of a person in a meditative yoga pose, thepadmasana, evoking a feeling of complete peace and relaxation. The smaller twopetals and the 'v' in between are indicative of a feeling of total liberation -of embracing the five elements with arms wide open.
The five petals denote the five elements. They also denote the five preciousgems - emerald, pearl, ruby, sapphire and diamond - which are part ofVaijayanti, Lord Vishnu's necklace that reveals the gateway to heaven.
The red lettering portrays the sheer energy and passion that goes into creatingthis spa resort to make it a peaceful and relaxing haven for anyone who comesthrough its doors.