HackOverflow is an annual 12-hour hackathon put on by Stanford's Women in Computer Science group. As head of design and publicity for the event, I was in charge of creating all of the branding and visuals, including the logo, digital and print media, apparel, swag, and more.
My goal was to create a bold and modern branding that captured the fun, innovative spirit of the event.
<INITIAL SKETCHES>
Some of the early ideas for the logo. I was drawn to designs with geometric shapes and using them in different ways to render letters using simple forms.
<DIGITAL PROTOTYPES>
Based on the feedback from the rest of the HackOverflow team, I brought a few of the designs into Sketch. We initially threw around the idea of making the logo resemble a character buffer overflow (as the event is called HackOverflow), but decided that wouldn't resonate with our target audience, beginners and novice programmers.
<FINAL LOGO>
The finalized design on both light and dark backgrounds.
<INFO PACKETS>
An example info packet that was sent to all of the judges. I designed similar packets for the hackathon mentors and for the sponsors.
<FACEBOOK GRAPHICS>
Several fun graphics with that were posted on the event Facebook page in the week leading up to the hackathon.
<SWAG DESIGN>
The sticker design, and images of the swag from the day of!
