Why this name? The Country has gone through its ups and downs the past 3 years and the only thing people really want is to be happy. After having thought of this plain fact and how to make people happy, we have decided to include and make Happy our 9th annual shopping festival’s theme this year.
Shopping creates Happiness
Entertainment creates the peak of Happiness 
Winning is the optimum you can reach to be Happy 
So to sum it up we will have customerS shop, enjoy and win to be HAPPY
 

Will focus on our news and happenings which will have the entire brands elements of the Shopping Festival’s artwork and theme communicated through intensive viral communication.  Social Mediums will include twitter, Facebook, YouTube and Instagram. These are the main and most popular platforms used nowadays to spread any message especially if the message is a Happy one. Moreover the Entertainment, sponsors, events and draw should be very appealing to all targeted audience. Citystars Heliopolis currently has its very own YouTube channel, which will be very beneficial to spread our Video to be created for our Happy Shopping Festival.