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    Innovatively re-defining the customer experience by transforming the private brand vision, brand identity, look & feel across categories, industr… Read More
    Innovatively re-defining the customer experience by transforming the private brand vision, brand identity, look & feel across categories, industries and channels. - Develop brand position and architecture - Brand benchmarking and competitive differentiation - Focus on driving emotional connection with consumer Read Less
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Re-defining Private Label Retail Brand. One of several re-positioning designs for Office Depots House Brand.