Sciacca, a magic city situated on the Sicily's South-Ovest coast, requested a logo which rappresented the two most rappresentative symbols of the city in occasion of an exhibition:
coral and majolica.
I will show you here below few steps of my project.
The goal was to rappresent these two different symbols (coral and majolica) through a drawing which could simplify them in a stylized way.
Proposal no. 1
Smooth in the lines, gentle in the shades.
A "fresh" way to look modern breaking with the traditional values of the city.
On this Gestalt solution I choose to base the other proposals too.
It was the best solution thanks to the "S" of Sciacca,
which connects his two rappresentative elements through this optical illusion; As always: Coral and Majolica.
Looking at the logo you can find on the left a branch of coral and, for the ceramic, a tipical decoration of majolica:
the leaf of acanthus.
Proposal no. 2
The second proposal wants to evoke, in the strokes and in the details,
the artisan's "handmade" staing connected
to the jewels and craft's world, typic of the city.
Proposal no. 3
The most audacious proposal.
Born with the goal to satisfy the client's demand to rappresent
all the typical colors of the majolica's art
and the characteristc shade of the coral of Sciacca.
In this proposal I tried to find a not common system to mix among them all these colors.
Thank you for your time!