Sciacca City Brand study
Sciacca
 Brand study
 
Sciacca, a magic city situated on the Sicily's South-Ovest coast, requested a logo which rappresented the two most rappresentative symbols of the city in occasion of an exhibition:
coral and majolica.
 
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I will show you here below few steps of my project. 
The goal was to rappresent these two different symbols (coral and majolica) through a drawing which could simplify them in a stylized way.
 
 
 
 
 
 
 
Proposal no. 1
 
Smooth in the lines, gentle in the shades.
A "fresh" way to look modern breaking with the traditional values of the city. 
 
 
 
 
 
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"Gestalt Game"
On this Gestalt solution I choose to base the other proposals too.
It was the best solution thanks to the "S" of Sciacca,
which connects his two rappresentative elements through this optical illusion; As always: Coral and Majolica.
Looking at the logo you can find on the left a branch of coral and, for the ceramic, a tipical decoration of majolica:
the leaf of acanthus.
 
 
 
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Proposal no. 2
 
The second proposal wants to evoke, in the strokes and in the details,
 the artisan's "handmade" staing connected
to the jewels and craft's world, typic of the city.
 
 
 
 
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Proposal no. 3
 
The most audacious proposal.
Born with the goal to satisfy the client's demand to rappresent
all the typical colors of the majolica's art 
and the characteristc shade of the coral of Sciacca.
In this proposal I tried to find a not common system to mix among them all these colors.
 
 
 
 
 
 
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Final overview
 
 
 
Thank you for your time!
Sciacca City Brand study
196
2214
23
Published:

Sciacca City Brand study

Study of a logo for an exhibition of coral and majolica.
196
2214
23
Published:

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