A dentistry with a young staff brings a fresh approach to dental work. The logo and branding system was created to emphasize their youth and charm.
The dentistry industry was saturated with design work that looked like it was trying to convince you that going to the dentist office might be a fun experience. There was a surprising amount of cartoon animations done for dentistry brands from all over. I suggested we approach the branding as if our targeted customers are all uncomfortable and nervous. Instead of trying to make the company appear fun, we wanted to remind them to smile.
The brochure was designed with square proportions because it promotes symmetry at every angle and resembles the nostalgic appearance of .