The 2016 NCAA® March Madness® Live website gave users a lean-back viewing experience through responsive video and color commentary cards. Fans received contextual information through play-by-play stats, as well as relevant social media, while watching each game.
My Contributions:
– User experience collaboration
– Navigation, GameCenter and Watch page design
– Infographic design
– Design QA
– User experience collaboration
– Navigation, GameCenter and Watch page design
– Infographic design
– Design QA
Results:
1.1 million hours of live video across platforms
16% increase YoY
1.1 million hours of live video across platforms
16% increase YoY
