This is the global communication project I did for my bachelor degree of visual communication.
The aim of the project was to create a campaign to inform people about upcycling and encourage them to do it, in order to reduce the amount of trash they produce and preserve the environment. Among three very different themes, this one in particular caught my attention, because upcycling make people develop their creativity. It is a fun way to reduce our trash.
For that campaign, I created : logotype, poster, flyers, a responsive website, a commercial and some real objects. It went with a 74 pages report.
The project took 6 month to be completed, with a long time of research. As I major in 3d, I decided to use CG images for the poster and the ad, using a photorealistic style.
Please, enjoy it and don't hesitate to comment!
The aim of the project was to create a campaign to inform people about upcycling and encourage them to do it, in order to reduce the amount of trash they produce and preserve the environment. Among three very different themes, this one in particular caught my attention, because upcycling make people develop their creativity. It is a fun way to reduce our trash.
For that campaign, I created : logotype, poster, flyers, a responsive website, a commercial and some real objects. It went with a 74 pages report.
The project took 6 month to be completed, with a long time of research. As I major in 3d, I decided to use CG images for the poster and the ad, using a photorealistic style.
Please, enjoy it and don't hesitate to comment!
To encourage people to practise upcycling, I focused on the fact that trash can be a really good raw material to create new, beatiful things. The title says "You're trash have never been so sexy".
This poster is a parody of an IKEA poster, but instead of the price of the furniture, there is just written "0€", to show people that upcycling is also economic.
This poster is a parody of an IKEA poster, but instead of the price of the furniture, there is just written "0€", to show people that upcycling is also economic.
Front and back of the flyer.
Adverstising objects.
Responsive website, where people can find tutorials, share their creations and gather about upcycling.
Full mock-up of the responsive website.
