This is the global communication project I did for my bachelor degree of visual communication.

The aim of the project was to create a campaign to informe people about upcycling and encourage them to do it, in order to reduce the amount of trash they produce and preserve the environment. Among 3 very different themes, this one in particular caught my attention, because upcycling make people develop their creativity. It is a fun way to reduce our trash.

So for the campaign, I created : logotype, poster, flyers, a responsive website, a commercial and some real objects. It went with a 74 pages report.
The project took 6 month to be completed, with a long time of research. As i major in 3d, I decided to use CG images for the poster and the ad.

Please, enjoy it and don't hesitate to comment!
To encourage people to practise upcycling, I focused on the fact that trash can be a really good raw material to create new, beatiful things. The title says "You're trash have never been so sexy".
This poster is a parody of an IKEA poster, but instead of the price of the furniture, there is just written "0€", to show people that upcycling is also economic.
3 different versions of the logotype.
Front and back of the flyer.
Adverstising objects.
Responsive website, where people can find tutorials, share their creations and gather about upcycling.
 
Full mock-up of the responsive website.
3d images after compositing the animation on Fusion.
Some render and composition tests for the final image of the poster. I definitely prefer the last one.
L'Art de la Récup
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L'Art de la Récup

The global communication project for my Bachelor's degree.
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Published:

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