The following are samples of the branding and website development that I provided creative direction for at Palm State Wellness.
We started by determining what sort of image and feel we wanted the brand to have, developing a logo and choosing brand colors. I also set up various social media platforms with this branding.
I then worked with web coders, other graphic designers, and marketing team members to develop a beautiful branded website.
Below is the finished homepage of PSWwell.com
Home Page of palmstatewellness.com / PSWwell.com
Base Theme Code by Webnus
Newsletter & Contributor Banners by Miguel Calabria
I have also created multiple branded images for the website, Facebook, and Instagram. Some of which can be seen below.
Product Photography by Ed Pace
Product Photo Retuching by Eliot Khron
Dynamic Product Graphics by Pauline Maltseva
I also provided creative direction for the product photos, employee caricatures, and the PSW blog.
Please see the website PSWwell.com for the full scope of my work.
