This commercial was nationally broadcasted on linear television in 2014-2015 and in many ways, it was a first for the LEGO Group. With over 11 Million views on Youtube, our campaign message helped transform the perspective that LEGO is a 'boy's toy'. In support of STEM (and STEAM), our message is: LEGO is a fun, inspiring toy that transcends gender paradigms and helps develop all the builders of tomorrow. #KeepBuilding.
